Maine sports betting saw a surprising boost in July, with operators accepting $42.7 million in bets, the second-highest handle since the state launched sports betting in November 2023. Despite having only two licensed sportsbooks, DraftKings and Caesars, the state saw revenue skyrocket to $35.7 million after removed canceled wagers, resulting in operators keeping about 15% overall.
DraftKings Maine reported its second-highest handle in 2024, with a $36.8 million handle and new highs in adjusted revenue. Caesars also saw its second-highest revenue of the year in July, although its $5.9 million handle was the second lowest in 2024.
March remains Maine’s most successful month for sports betting, with a total handle of $47.5 million reported during the NCAA’s March Madness tournament. From November through June, state tax revenue on sports betting totaled over $3.2 million, with $2.3 million in the first half of 2024 alone.
The MGCU’s executive director, Milton Champion, is hopeful that Maine will reach its projected figures this year, with the state currently on pace for $4.6 million in taxes for the first full year of sports betting. Champion emphasized the fluctuating nature of sports betting, noting that “you have winners and you have losers. And in some of those months, Mainers have been picking winners.”
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