The UK’s competition watchdog, the Competition and Markets Authority (CMA), has launched an investigation into US-based ticket sales and distribution company Ticketmaster over the sale of Oasis tickets. Fans waiting in virtual queues for tickets to the British band’s reunion shows were surprised to find prices had increased through a dynamic pricing scheme, with some paying more than double the advertised rate. The CMA is looking into whether Ticketmaster breached consumer protection laws by engaging in unfair commercial practices, failing to provide clear and timely information about dynamic pricing, and pressuring fans to purchase tickets quickly.
Oasis has denied responsibility for the pricing decisions, stating that promoters and management were responsible. The band claimed they were not aware that dynamic pricing would be used for the initial ticket sales. The UK government has also announced an investigation into how concert ticket prices are raised during high-demand periods.
The CMA highlighted the prevalence of dynamic pricing in various markets and expressed concerns raised by fans of live events. Despite the investigation, it is not assumed that Ticketmaster has broken any laws. Fans who experienced issues with ticket pricing are encouraged to submit evidence to the CMA as part of the probe.
Oasis initially announced 14 shows with additional dates added later due to high demand. The CMA’s investigation sheds light on the growing issue of dynamic pricing and the impact it has on consumers purchasing tickets for live events._tick’s resale.
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