Pop superstar Taylor Swift announced on Instagram that she is endorsing Kamala Harris for president, praising the Democratic candidate as a “steady-handed, gifted leader”. Swift, who has previously endorsed Democratic candidates, expressed her belief that Harris would fight for the rights and causes she believes in. This endorsement comes after the US presidential debate and Swift urged her fans to research the candidates’ stances on important topics.
Additionally, Swift addressed Donald Trump’s use of AI-generated images falsely depicting her support for his campaign, emphasizing the dangers of misinformation. She also referenced comments made by Republican vice-presidential candidate JD Vance, calling herself a “Childless cat lady” in response.
Swift’s endorsement of Harris has received mixed reactions, with Republican congressman Matt Gaetz appreciating her music but preferring that liberals create art while conservatives make laws. However, Harris’ running mate Tim Walz expressed gratitude for Swift’s endorsement, highlighting the courage it takes to publicly support a candidate.
Prior research has shown that celebrity endorsements can influence voter behavior, with Oprah Winfrey’s endorsement of Barack Obama in 2008 estimated to have been worth about a million votes for the former president. Swift’s endorsement of Harris could potentially have a similar impact on the upcoming election. Swift also encouraged her fans to register to vote, emphasizing the importance of civic engagement.
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