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Edrington to sell famous Grouse brand to William Grant & Sons – The Grocer


Scotch whisky brand The Famous Grouse is set to change ownership as Edrington Group has agreed to sell the brand to William Grant & Sons. The deal, which is expected to be finalized in the coming months, will mark a significant change in the spirits industry.

The Famous Grouse is a well-known and popular Scotch whisky brand that has been in production since 1896. It is one of the best-selling Scotch whiskies in the world, known for its smooth and rich flavor profile. The brand has a strong presence in the UK market and is also popular in international markets.

Edrington Group, the current owner of The Famous Grouse, has decided to sell the brand to William Grant & Sons, another prominent player in the spirits industry. The deal is part of Edrington’s strategy to focus on its premium brands, including Macallan and Highland Park.

William Grant & Sons, a family-owned company with a long history in the spirits industry, is known for its brands such as Glenfiddich and Balvenie. The acquisition of The Famous Grouse will strengthen William Grant & Sons’ portfolio and further solidify its position in the whisky market.

The sale of The Famous Grouse is expected to bring about changes in the brand’s marketing and distribution strategies. William Grant & Sons is likely to bring its expertise and resources to elevate the brand and expand its reach in new markets.

Overall, the sale of The Famous Grouse to William Grant & Sons signals a new chapter for the iconic Scotch whisky brand. The deal is expected to benefit both companies and contribute to the continued growth and success of The Famous Grouse in the global spirits market.

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