Nubank, a leading financial institution in Latin America, recently announced that it surpassed 100 million customers and achieved record financial metrics for the first quarter of 2024. The founder and CEO, David Vélez, celebrated this milestone at an event held at the company’s headquarters in São Paulo. The success was attributed to the company’s customer-focused culture and innovative use of technology to enhance the customer experience.
The newly launched “You at the Center of Everything” campaign highlights the strong connection between Nubank and its customers, showcasing individual stories from Brazil, Mexico, and Colombia. The company’s Co-founder and Chief Growth Officer, Cristina Junqueira, emphasized the synergy between technology and human touch, reflecting Nubank’s commitment to providing the best service to its customers.
Nubank’s CTO, Vitor Olivier, detailed the company’s efforts to bring private banking to everyone through its Money Platform, offering features such as personalized investment recommendations. The company’s long-term plans include expanding its reach, increasing offerings for medium and high-income individuals, targeting small and medium-sized businesses, and empowering the next generation of customers.
With a focus on sustainable growth and profitability, Nubank aims to continue reinvesting its earnings to drive innovation and enhance its offerings. The company’s strong financial performance and customer-centric approach have solidified its position as a leader in the fintech industry, with plans to further expand and optimize its business model in the years to come.
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Photo credit international.nubank.com.br